Joe Issa Puts Ideas, Self Esteem Above BMWs
For it was with ideas and
self esteem that made him hugely successful and popular in the business
community, and among citizens in particular for his philanthropy.
“I said it at graduation
and I‘ll say it again today,” Issa said in an interview, as he responds to the
primacy possessions hold in today’s generation, stating “we have lost nothing
if we still have our ideas and our self esteem.”
I a philosophical
approach to urging acceptance of change in daily life, so that it does not break
one down, Issa, in his valedictorian speech in 1988, used some stereotypes
which he experienced when he entered university in the USA.
“I remember being asked:
‘what does your dad do?’ and, ‘does your mom work?’ A true indicator that some
people’s value systems, came with the question: ‘what kind of car does your dad
drive?’
“Does it matter? Does it
change who I am? If we lose our BMWs, our standard of living, or our computers,
surely we will still have our ideas and our self esteem,” Issa said, stating, “Change
cannot take these away from us! But change
is inevitable.”
In challenging his
graduating colleagues to respond positively to a reduction in privileges, if
and when it comes, he asked: “Will we share our reduced wealth? Well, will we
be crushed? Or, will we be ready to persevere and conquer as we, the class of
88, meet the new century, the height of our social and economic power?
Issa’s
ideas have been many and successful including the cool brand he founded and
built from a gas station to a retail
conglomerate of over 50 companies.
But it was Issa’s self
esteem, which is said to have brought him his biggest deal when he was sought in the buyout of Shell’s assets in Jamaica.
In addition, Issa is said
to have persevered and conquered after losing privileges in 2003 and is sharing his wealth – the fruits of
perseverance – through Cool Charities, a subsidiary of his Cool Group.
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